About Us

Founded in London, Rule One has become an established brand in its own right, with clients from all over the world. Rule One has been spotted on the hottest bloggers, celebs, in all the top glossy magazines and on TV.

Our style is inspired by iconic stylish women. Rule One is always dressing your best. Rule One London is current, glam & always classy. For the girl-about-town who loves to look fabulous by day, and sleek and sophisticated by night.

Our collections are handpicked by our dedicated team, to fill an entire wardrobe with outfits that are to die for. We love pretty things, and know that when a girl knows what she wants, she wants it asap! This is why our items come beautifully packaged and delivered in 1-2 days as standard.

Dresses, skirts, tops, jackets, bags & shoes – we’ve got it all covered! All of our items are limited edition so be sure to get your hands on them quickly.